SWAROVSKI OPTIK changes the game OF bird identification with release of THEIR DIGITAL GUIDE

18 February 2020

​SWAROVSKI OPTIK’s latest innovation is a smart one: with the new dG (digital guide), the Tyrolean family business has produced a genuine world first. It is the very first long-range optical device to allow you to combine your viewing with automatic animal identification, documenting, and sharing. Pretty cool stuff...

We were blown away by the dG prototype at last year's Birdfair and even in its infancy back then, one could see this tech had huge potential for anybody to use and enjoy.

Thanks to its 8x magnification, the dG will make it easier to identify birds and animals at longer distances. With the simple push of a button, your observations are transferred to the Merlin Bird ID app for automatic identification. Your smartphone then instantly reveals which animal you have seen. Voila!

The high-quality optics promise to provide you with some amazing moments all at the touch of a single button, while the integrated, high-resolution camera (13 MP) allows you to photograph and save your observations. 

What a great way to also get children interested in nature and the great outdoors than by fusing technology into their school trips to the local nature reserve whereby the ranger could give demonstrative talks using them for instance (just putting that one out there!)

This product will likely appeal to anyone who has an interest in birds and wildlife. Whether that be observing birds on your feeders, at a nature reserve, or anyone simply enjoying a weekend walk in their local park or indeed on their way to the local pub could identify a few species before hand! But with prices starting at £1,650 you will definitely have to pay for the privilege.

“The fascination of nature lies in its details. The exciting new dG not only provides you with unique experiences but also helps you to identify the birds and mammals you see. On top of that, the digital guide makes it easy to share your observations with other like-minded nature-lovers. We are inviting everyone to take a closer look, to explore the world in all its facets, and to be enchanted by the preciousness of the moment. The digital guide helps to open people’s eyes to the beauty of the world, so that they may fall in love with Mother Nature again. This appreciation of our planet awakens a deep desire to protect and maintain our environment in every human being,” commented Carina Schiestl-Swarovski, Chairwoman of the Executive Board at SWAROVSKI OPTIK.

The dG will be available to buy from SWAROVSKI OPTIK retailers and online at swarovskioptik.com from April 1, 2020. 

Discover more > 
uk.swarovskioptik.com/birding/dg-c210111
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